Brand Guidelines PDF · Page 17–18
Logo — Correct Use
Approved Applications
BackgroundLogo Version to Use
White / LightFull Color Dark — Orange icon + Black wordmark
Business Black / DarkFull Color Light — Orange icon + White wordmark
Optimize Orange (#FD4007)All White version
Guidance Grey (#C3C1C1)All White version
70% Business BlackFull Color Light — Orange icon + White wordmark
Never Do This
✗ Incorrect Colors
Convene
Never use colors other than the approved brand palette.
✗ Stretched Logo
Convene
Never stretch or distort the logo to fit a space.
✗ Angled Logo
Convene
Never place the logo at an angle in any application.
✗ Drop Shadow
Convene
Do not use drop shadows or other effects on the logo.
✗ Low Contrast
Convene
Never use the logo on backgrounds similar in color. Use the white version on orange.
✗ Added Elements
Convene ®™
Do not add decorative borders, extra text, or elements to the logo.
Foundation · Brand Guidelines PDF Pages 20–21
Brand Colors

Three primary brand colors only. For print: use CMYK. For web/screen: use RGB or Hex. Secondary colors are tints of Business Black and Guidance Grey at 50–90% opacity.

Optimize Orange
#FD4007
Primary · CTAs · Icon · Accent · Orange sections
RGB 253 64 7
CMYK 0 89 100 0
PMS 172
Business Black
#141414
Dark sections · Wordmark on light bg
RGB 20 20 20
CMYK 73 67 66 81
Guidance Grey
#C3C1C1
Body text on dark · Subtle elements
RGB 195 193 193
CMYK 24 20 20 0
White
#FFFFFF
White sections · Light logo · Headlines on dark

Secondary — Business Black Tints

90%
#252525
80%
#333333
70%
#424242
60%
#505050
50%
#606060

Secondary — Guidance Grey Tints

90%
80%
70%
60%
50%
40%
30%
20%
Foundation · Brand Guidelines PDF Pages 22–23
Typography
From Brand Guidelines — Page 22
Primary Headline
Aa
MONTSERRAT · BLACK (900)
All large display headlines · Hero type · Section titles · Stats · Orange display text on white
Secondary Headline
Aa
OSWALD · REGULAR (400)
Supporting headlines · Subheadings · Card titles where Oswald creates contrast with Montserrat. Use Regular (400) — Medium (500) is too heavy at large sizes.
Hero DisplayMontserrat Black 900
72–100px · All-caps
Line-height: 0.92
font-weight: 900
FASTER.
FURTHER.
Orange DisplayMontserrat Black 900
60–76px · On white bg
color: #FD4007
RAISE YOUR
EXPECTATIONS.
Secondary HeadlineOswald Regular 400
28–40px · All-caps
+2px letter-spacing
font-weight: 400
Find Your Peers. Find Your Purpose.
Combined (Contrast)Montserrat + Oswald
Used together for emphasis
Per guidelines: "contrast and emphasis"
Business Performance.
Eternal Impact.
Body IntroMontserrat 400
16–18px · On white bg
Line-height 1.6
font-weight: 400
More than just business growth, you desire to lead a life and a company that truly honors God and makes a lasting difference.
Body CopyMontserrat 400
13–15px · On dark bg
Line-height 1.7
When Christ-following leaders convene, God shows up — advancing business, creating community, and impacting lives. Convene connects CEOs and business leaders in monthly peer-advisory teams.
Button LabelMontserrat ExtraBold 800
11–13px · ALL CAPS
+1.5px tracking · Pill shape
font-weight: 800
Apply Now→ Register Now
Component
Eyebrow / Label Styles

Three distinct eyebrow styles are used across Convene materials. The right one depends on background color and context.

✓ Style 1 — Plain Orange Text
Business Performance. Eternal Impact.
Faster.
Further.
Plain uppercase text only — no background, no border, no pill. Sits directly above the main headline.
Used on: dark backgrounds · hero sections · all slides
✓ Style 2 — Plain White Text
Chair Wisdom
Accelerate
Results.
Same style as Style 1 but in white or white at reduced opacity. Used when the background is orange.
Used on: orange backgrounds · Chair Wisdom · event slides
✓ Style 3 — Orange Filled Pill
What Our Community Is Saying
“Convene changed the way I lead my business and my life.”
Orange filled rectangular pill with white text. Used specifically for testimonials and community-focused social templates on light backgrounds.
Used on: white/light backgrounds · testimonial posts · social templates only

Style 4 — Outlined Box (Brand Documents & Editorial Only)

The Core Problem
On dark backgrounds
Our Core Purpose
On light backgrounds
StyleFont / WeightBackground ContextWhere Used
1 — Plain OrangeMontserrat ExtraBold 800 · 11px · +3px trackingDark (#141414) or BlackHero sections, all slide eyebrows, section labels on dark
2 — Plain WhiteMontserrat ExtraBold 800 · 11px · +3px trackingOrange (#FD4007)Chair Wisdom slides, event posts, orange-bg templates
3 — Orange PillMontserrat ExtraBold 800 · 9px · +2px trackingWhite or Light GreyTestimonial social templates only
4 — Outlined BoxMontserrat Bold 700 · 10px · +3px trackingAny — border adaptsBrand guidelines docs, presentations, editorial layouts
Component
Buttons

On Dark Backgrounds

Apply Now→ Register Now→ Learn More→ Find a Team

On Orange Backgrounds

View Teams Learn More Explore

On White Backgrounds

Join a Team→ Apply Now→
RuleValue
ShapeAlways pill — border-radius: 100px
Orange buttonText on left + translucent circle with → on right · Asymmetric padding: more left (28px) than right (13px)
White buttonPlain pill · No arrow circle · Equal padding both sides (34px)
Ghost buttonWhite outline · Used on dark backgrounds for secondary actions
TextTitle Case (“Apply Now”) — NOT all caps · font-weight: 700
FontMontserrat Bold 700
SizesSM: 13px / MD: 15px (default) / LG: 17px
Framework · Brand Guidelines PDF Page 10
The Three Pillars

Every piece of content connects to at least one pillar. These are Convene’s “Big Ideas” — the lens through which all branding decisions are made. The most powerful content touches all three.

UNITE
Community
&
Connection
We gather Christian business leaders and equip them with proven principles, processes, and resources. We show up expecting God to be present, guiding each team toward fulfilling His purpose.
Real Relationships Rise Together Community Find Your Peers
ACCELERATE
Growth
&
Performance
We equip and guide Christian business leaders to optimize processes, overcome obstacles, and outperform the market for greater impact.
Business Performance Optimize Outperform Next Level
ACTIVATE
Purpose
&
Impact
We empower Christ-following leaders to fulfill God’s purpose in and through their organizations, impacting the world for God’s Kingdom.
Eternal Impact Kingdom Impact Business is Ministry
PillarKey PhrasesBest For
Unite“Real Relationships” · “Rise Together” · “Find Your Peers. Find Your Purpose.”Community posts, member stories, testimonials, group photos
Accelerate“Business Performance” · “Next Level Leadership” · “Optimize. Overcome. Outperform.”Business insights, Chair Wisdom posts, quick wins, stats
Activate“Eternal Impact” · “Kingdom Impact” · “Business is Ministry”Faith content, Pray 2030, scripture posts, purpose messaging
Guidelines
Voice, Terms & Taglines
✓ Write This
"75% of CEOs feel alone at the top. You don't have to. Convene connects you with 10–15 trusted peers who get it — and a Chair who helps you grow."
✗ Not This
"Convene provides comprehensive peer advisory solutions through a structured framework for optimizing leadership development outcomes."
Use ThisNever Say
TeamsGroups / Cohorts
ChairsFacilitators / Coaches (general)
MembersParticipants / Clients
In-Person TeamsLocal / On-site / Physical
Online TeamsVirtual / Remote

Approved Taglines & Headlines

Primary
Business Performance. Eternal Impact.
All Three Pillars
Faster. Further. Fulfilled.
Unite
Find Your Peers. Find Your Purpose.
CEO Teams
Stop Leading Alone.
Accelerate + Activate
High Performance. Higher Purpose.
Chair Recruitment
Success to Significance.
Online Teams
Where Business Leaders Click.
Unite + Accelerate
Real Results. Real Relationships.

Approved Hashtags

#ConveneNow #Convene2026 #FasterFurtherFulfilled #ChristianOwners #KingdomImpact #BusinessPerformance #Pray2030 #CEOUnite #CEOAccelerate #CEOActivate #Convene30Years
Social Media · 1080 × 1080px · LinkedIn · Facebook · Instagram
Social Media Templates

8 official social media template layouts used across LinkedIn, Facebook, and Instagram. Each template connects to at least one of the three pillars. All use Montserrat 900 for display headlines, the dot grid pattern as base texture, and official chevron patterns as overlays.

Real Results
Real Relationships.
97%
of members experience
transformation in their
life, business and faith.
Stat Post · Unite + Accelerate
Business Insight
Next Level
Leadership.
How To Restore Margin
1. Manage yourself as a unique asset
2. Allocate resources based on your values
3. Limit yourself to high-leverage roles
Business Insight · Accelerate
Lead
a Team.
Become a Convene Chair.
Success to Significance
Chair Recruitment · Unite + Activate
Chair Wisdom
Accelerate
Results.
“Your team of peers sees what you’re too close to see. That outside perspective is worth millions.”
👤
Bruce Lane
Chair
Chair Wisdom · Accelerate
Regional
Gathering
San Diego — May 6
Convene 2026
Rancho Bernardo Inn · San Diego, CA
Event Promo · All Pillars
Business Performance. Eternal Impact.
Faith in
Business
Applying James 1:6 to Your Business
“But when you ask, you must believe and not doubt, because the one who doubts is like a wave of the sea, blown and tossed by the wind.”
Faith in Business · Activate
What Our Community Is Saying
“Convene has been the single most impactful investment in my leadership journey. The combination of peer wisdom and faith-driven accountability is unlike anything else.”
Member Name
Business Name
Testimonial · Unite + Accelerate
Leading at the top can be lonely. It doesn’t have to be.
75%
of CEOs struggle
with isolation.
(Stanford University)
Problem Hook · Unite

Template Key Rules

Template TypeBackgroundPattern UsedPillar
Stat PostWhite / Light GreyDot grid (Asset 1)Unite + Accelerate
Business InsightDark (#2a2a2a)Vertical chevron (Asset 3)Accelerate
Chair RecruitmentDark (#1e1e1e)Vertical chevron (Asset 3)Unite + Activate
Chair WisdomOrange (#FD4007)Diagonal (Asset 5)Accelerate
Event PromoOrange (#FD4007)Dot grid (Asset 1)All Three
Faith in BusinessLight Grey (#ebebeb)Diagonal (Asset 5) + DotsActivate
TestimonialWhite (#fafafa)Dot grid (Asset 1)Unite + Accelerate
Problem / HookBusiness Black (#141414)Dot grid (Asset 1)Unite

Note on eyebrow labels in social: The orange filled pill eyebrow (“What Our Community Is Saying”) is used in testimonial social templates. Plain orange text eyebrows are used on dark and orange backgrounds. Both are valid — choose based on contrast and context.

Source: Guide for Operating Social Media · 17 Pages
Social Media Strategy Guide

The complete framework for Convene’s social media presence. Every post, interaction, and campaign must align with our core identity and capture the attention of busy Christian business leaders. Quality over quantity. Consistency is key.

Our Audience

Primary Audience
Christian CEOs, Business Owners, C-Suite Executives, and Key Leaders who are driven by both business growth and Kingdom impact.
They Are…
• Driven professionals seeking tangible business growth
• Faith-driven, yearning for greater spiritual impact through work
• Often isolated at the top, seeking trusted community
• Highly time-sensitive — content must be concise and immediately valuable

Platforms & Best Times (CDT)

PlatformPurposeContent FocusBest Times
LinkedInThought leadership · B2B lead gen · Chair expertiseLong-form posts, articles, professional videos, event promotion, executive insightsTue–Thu · 7 AM–12 PM
FacebookCommunity building · Event promotion · Broader reachMember testimonials, behind-the-scenes, polls, Q&As, ReelsTue–Thu · 9 AM–1 PM
InstagramVisual brand building · Aspirational content · CultureHigh-quality photos, inspiring quotes, short videos, StoriesWeekdays · 7–9 AM & 5–7 PM
YouTubeDeep dive educational · Webinars · TestimonialsRecorded event sessions, Chair interviews, member success storiesFri 3–4 PM · Weekends 9 AM–12 PM

Content Formula — Hook + Benefit

Step 1 — Lead with the Problem
“75% of CEOs feel isolated. Stop leading alone. Find your trusted community at Convene.”
“Is your business stuck? We help Christian leaders accelerate business and outperform the market.”
Step 2 — Deliver Immediate Value
“High Performance. Higher Purpose. Discover how Convene unites Christian business leaders for real results and eternal impact.”

Best Content Formats

Short-Form Video
20–30 sec Reels · One actionable insight · Always include closed captions
Quote Graphics
Bold concise quote from Chair or Member · Distills one key insight or result
Problem → Solution Carousel
3–5 slides · Pain point first · Convene as solution · Key benefits
Quick Win Tips
1–3 immediate actionable tips · Concise text or simple infographic
Opportunity Challenge
Quick stories of overcoming and winning based on team feedback
Short & Sweet
Short caption + a few emojis · Quick engagement driver

Monthly 11-Post Framework

A consistent monthly rhythm balancing education, inspiration, and promotion across all three pillars. Add more posts as needed — this is the base.

Attract — Problem & Solution
1
The Isolation Hook
“Leading at the top can be lonely. It doesn’t have to be.” · Pillar: Unite
2
Convene’s Core Solution
Carousel: Problem → Solution → Benefits · Pillar: All Three
Engage — Acceleration & Expertise
3
Chair Wisdom
15–60 sec video or quote graphic · One actionable tip · Pillar: Accelerate
4
Business Strategy Insight
Quick win tip or Opportunity Challenge victory · Pillar: Accelerate
Nurture — Community & Relationships
5
Member Testimonial
“Real results. Real relationships.” · Pillar: Unite + Accelerate
6
Community Spotlight
Group photo or discussion question · “Rise Together.” · Pillar: Unite
Inspire — Purpose & Impact
7
Faith in Business Insight
Biblical principle applied to leadership · Pillar: Activate
8
Convene Impact Story
“Faster. Further. Fulfilled.” · Member fulfilling God’s purpose · Pillar: Activate
Convert — Posts 9–11
9
Chair Recruitment Spotlight
“Lead to mentor. Succeed to serve.” · Pillar: Unite + Activate
10
Program / Event Highlight
Event or Team type with strong CTA · Pillar: Accelerate + Activate
11
General CTA / Problem Reminder
“Don’t lead in isolation. Join Convene.” · Pillar: All Three

Chair LinkedIn Framework — 11 Post Types

For Chairs to use on their personal LinkedIn feeds to promote their Convene Teams.

1
Single Actionable TipOne powerful, actionable tip on a business or leadership challenge.
2
Problem < Breakthrough StoryAnonymized narrative of a member who found a solution through their Team.
3
Event PromotionDirect CTA to register for an upcoming Convene conference or event.
4
Behind-the-Scenes LookPhoto or video from a team meeting (with permission) showing the collaborative environment.
5
Member SpotlightCelebrating a member’s recent success, crediting Convene community support.
6
Community QuestionOpen-ended question or poll about a common leadership or business challenge.
7
Faith-at-Work ReflectionPersonal reflection on integrating faith into business decisions or leadership.
8
Curated Content ShareConvene blog article, webinar, or third-party article with personal commentary.
9
“Why I Became a Chair”Brief reflection on their journey and passion for helping Christian business leaders.
10
Direct Call to ConnectEncouraging network to message directly to discuss Convene’s value for them.
11
Invitation to MentorChair role as opportunity to move from success to significance by mentoring leaders.

CEO LinkedIn Framework — 6 Content Types

Six distinct content types, each with multiple execution approaches for maximum impact and consistent messaging.

1 · Problem-Focused Post
Pillar: Unite — Hook that stops the scroll
Video monologue “Are you truly supported at the top?” • 75% isolation statistic graphic • Thought-provoking text post about CEO pressure
2 · Actionable Insight Post
Pillar: Accelerate — Immediate value
30–60 sec quick tip video • List-based carousel “3 Ways to Overcome Your Next Strategic Hurdle” • Curated Convene resource share
3 · Community Spotlight Post
Pillar: Unite — Peer power
Team meeting photo • Reflection on peer advice value • “CEO + CEO + CEO = ROI” graphic
4 · Purpose-Focused Post
Pillar: Activate — Unique differentiator
Reflective faith & business monologue • “Higher Purpose” quote graphic • Biblical principle applied to business challenge
5 · Success Story Post
Pillar: All Three — Social proof
Member/Chair video testimonial • “Before Convene / After Convene” carousel • Impact graphic with anonymized stats
6 · Direct Invitation Post
Pillar: All Three — Conversion point
CEO direct message call to Christ-following CEOs • Exclusive event promotion • “Ready to go Faster. Further. Fulfilled.? Let’s connect.”

Approved Calls to Action

Accelerate Your Business Performance: Explore Convene. Find Your Peers, Find Your Purpose. Learn More. Stop Leading Alone. Connect with Convene Today. Ready for High Performance & Higher Purpose? Apply for Membership. Optimize, Overcome, Outperform. See How Convene Can Help. Experience Real Results & Real Relationships. Get Started. Don’t Just Grow Your Business, Fulfill God’s Purpose. Explore Convene. Ready for a seat at the table? Apply now to join a Convene Team.

Search Keywords

Convene now Convene business Convene Christian Business Convene leadership CEO Christian CEO peer advisory group Christian business owners
Convene Brand Design System
Convene 2026 © All Rights Reserved
Business Performance. Eternal Impact.